What is olfactory marketing?

Olfactory Marketing is a sensory marketing strategy that uses aromas to influence consumer perception and behavior.

Aromas can evoke specific emotions and memories, which we use to enhance the customer experience and strengthen their brand identity.

Our nose can distinguish and remember up to 10,000 different aromas, whereas our eyes can only recognize 200 colors.

We remember 2% of what we hear, 5% of what we see, and 35% of what we smell.

Aroma identifies and reinforces corporate values and can increase dwell time in a retail environment by up to 30%.