Frequently asked questions about scent marketing
Who is A de Aroma?
A de Aroma is a company specialized in scent marketing, olfactory signatures and professional scenting for spaces and points of sale. It works with professional excellence, innovation and trust to help brands benefit from scenting.
What is scent marketing?
Scent marketing is a sensory marketing strategy that uses fragrance to communicate brand values, improve perception, create memories and make a professional space feel more recognizable, pleasant and consistent with its identity. Just as a logo is recognized by sight or a jingle by hearing, a brand can also be identified by scent.
Why is scent marketing important?
Smell is one of the senses with the strongest power to evoke memories. We remember approximately 35% of what we smell, compared with 5% of what we see and 2% of what we hear. Combining scent with images and sound helps create more memorable and distinctive experiences.
What are the benefits of scenting a space?
Scenting a space improves the customer experience, increases the feeling of well-being, reinforces brand image, creates a warmer atmosphere and supports emotional connection. It can also reduce perceived waiting time, improve loyalty and help neutralize unwanted odors.
Which businesses can use professional space scenting?
Professional space scenting is useful for hotels, offices, stores, clinics, gyms, restaurants, spas, car dealerships, showrooms, banking, retail, hospitality, nightclubs, casinos, funeral homes, trade fairs, theaters, cinemas and any company that wants to strengthen the experience of customers or employees through an olfactory identity.
What services does A de Aroma provide?
A de Aroma provides a turnkey scenting service: initial consultation, aroma creation, technology selection, equipment installation, maintenance, fragrance refills, technical support and custom products with a brand fragrance.
How is an olfactory identity created for a brand?
An olfactory identity is defined by analyzing the type of business, the space, the audience, the brand values and the experience the company wants to create. Based on that information, a fragrance is selected or developed to fit the brand and be present at the right contact points.
Does A de Aroma have a fragrance catalogue?
Yes. A de Aroma has a catalogue of more than 150 aromas and works with some of the world's leading perfume houses, with specialized perfumers who translate each brand's needs into scent.
What technology is used to scent spaces?
A de Aroma applies the right technology for each space. Dry diffusion nebulization systems are commonly used, converting liquid fragrance into a dry, homogeneous mist that spreads through the air currents of the premises. This technology helps maintain quality and intensity from the first to the last drop.
Does installation require construction work or visible changes?
Installation is adapted to each space. In many cases it can be done with discreet diffusion or nebulization equipment, without major construction work and with an integration designed not to interfere with the look of the premises.
What maintenance do scenting systems need?
Maintenance depends on use, space size and diffusion intensity. It usually includes equipment checks, fragrance replacement or refill and technical support to keep scent diffusion stable.
Can a business use a different scent in each area?
Yes. A company can work with a main brand fragrance and adapt the intensity or scent by area, such as reception, rooms, waiting areas, retail space, spa or offices.
What can be done about bad odors?
To combat bad odors, A de Aroma offers neutralizing solutions that help transform the molecules that cause them and remove them from the environment. This is useful for product odors, sector-specific odors and residual odors.
Can a specific scent increase sales?
A pleasant scent improves the shopping experience and can make customers perceive waiting time or a visit as shorter. Although the impact depends on the context, a scent that is coherent with the brand helps create a more attractive environment and can support dwell time and purchase decisions.
Does A de Aroma work with businesses in Madrid and across Spain?
A de Aroma is based in Las Rozas de Madrid and provides scent marketing and professional space scenting services for businesses in Spain and Portugal.